Jesse King arrived on Bella's turf three months ago. She runs a swimsuit shop and he is buying run-down shops in her town one after another. The other townspeople are thrilled, but Bella has decided to rebel, even if hers ends up being the last shop left. She doesn't like his profit-centered mindset. But there's another reason she doesn't like him—she can't forgive him for forgetting the night they shared three years ago!