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"Make the seller happy!" "Make the buyer happy!" "And most importantly, make society happy!" Those are the legendary "win-win-win situation," a traditional business principle originated from merchants of Oumi. Many companies in Japan had been adopting this principle for centuries, but with the endless Heisei recession, such honest and warrior-like business is harder to find. "The Merchant King," tells an adventure of Oumi Shigemori, the mysterious, passionate merchant who's peddling around the country; Recovering the crisis, moving the clogged business--here comes the hard-boiled Heisei commerces saga that would leave your mind blown!